30K
48
8
Based on monthly US search data, 2017 - 2021. Top results are displayed. Some parameter combinations return identical results.
Data based on your sidebar selection. The entire dataset (1.1M rows) is accessible here
The App
This app uses statistical analysis to detect the fastest growing search queries containing the term “analytics”.
It is entirely an exploratory tool and doesn’t intent to make any inferences.
For speed, cost and data quality reasons the data is stored and is therefore not accessed in real time.
The Data
The search volumes displayed are 3 month rolling averages and the original source is the Google keyword planner tool.
Keywords were collected via several sources such as Google Trends, Google ads and SEMrush to name a few.
The entire dataset (1.1M rows) is accessible here
Why I created the app
Customer journeys are becoming increasingly hard to track, so the goal here is to get the most out of other data sources that can help marketers understand consumers. I created the app to examine a specific industry, but the method can be applied to any industry, brand, or product. Analysing consumer markets would be of particular interest, given the impact of the pandemic to the consumer behaviour.
I’d love to hear from you. If you are interested in this analysis and wish to discuss it further please contact me at analyst@alex-papageo.com.